Just kidding

But seriously, typography is pretty cool. It’s the most important part of print and digital design. Have you ever stopped long enough to realize the internet is mostly made of words. You got bad typography for those words? Your message will be muddled by distracting type. Your brand will have failed. Your design will look wack. If you succeed in getting a good typeface (or a few) for your design and you’re off to a great start.

It’s important because it touches on every aspect of what good design needs to be...

• Good typography increases accessibility
• Good typography helps people read easier, understanding your message faster
• Good typography is invisible and makes the copy stand out #contentfirst
• Good typography helps focus the eye
• Good typography is invisible and makes the copy stand out #contentfirst
• Good typography can make or break your brand
• Good typography simplifies
• Good typography is awesome