But seriously, typography is pretty cool. It’s the most important part of print and digital design. Have you ever stopped long enough to realize the internet is mostly made of words? And if you have bad typography for those words, your message will be muddled by unnecessary distraction. Your brand will have failed to communicate clearly. Your design will look wack. However, when you succeed in choosing a good typeface (or a few) for your designs everything feels right. Your message is on point instead of distracting from it. Good type elevates.
It’s important because it touches on every aspect of what good design needs to be...
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