Just kidding

But seriously, typography is pretty cool. It’s the most important part of print and digital design. Have you ever stopped long enough to realize the internet is mostly made of words? And if you have bad typography for those words, your message will be muddled by unnecessary distraction. Your brand will have failed to communicate clearly. Your design will look wack. However, when you succeed in choosing a good typeface (or a few) for your designs everything feels right. Your message is on point instead of distracting from it. Good type elevates.

It’s important because it touches on every aspect of what good design needs to be...

• Good typography increases accessibility
• Good typography helps people read easier, understanding your message faster
• Good typography is invisible and makes the copy stand out #contentfirst
• Good typography helps focus the eye
• Good typography can make or break your brand
• Good typography simplifies