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Sans-Serif
www.fontpair.co/sansserif

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Fontpair - Free typography for your next design project (Google Fonts, Fontshare, Fontesk, Font Squirrel, and more)
www.fontpair.co/category/slabserif

Slab Serif. "A slab serif font is a serif font where the serif is squared off, giving the font a blocky, sturdy appearance as opposed to the more refined look of a traditional serif.

Fontpair - Free typography for your next design project (Google Fonts, Fontshare, Fontesk, Font Squirrel, and more)
www.fontpair.co/category/serif

Serif. "A short line or finishing stroke that crosses or projects from stems or strokes in a character. Serifs have many shapes, including hairline, bracketed, wedge, and slab. Fonts without serifs are called “sans serifs.” - Monospace

Fontpair - Free typography for your next design project (Google Fonts, Fontshare, Fontesk, Font Squirrel, and more)
www.fontpair.co/category/sans-serif

Sans-Serif. A typeface where letters do not have serifs

Merriweather - Google Font Pairings, Combinations, & Similar Fonts · fontpair
www.fontpair.co/fonts/merriweather

Serif. Sorkin Type. Merriweather was designed to be a text face that is pleasant to read on screens. It features a very large x height, slightly condensed letterforms, a mild diagonal stress, sturdy serifs and open forms.

Lora - Google Font Pairings, Combinations, & Similar Fonts · fontpair
www.fontpair.co/fonts/lora

Serif. Cyreal. Lora is a contemporary serif with a moderate contrast, well-suited to body text. It takes inspiration from calligraphic forms, but has a pleasing contrast with sturdy serifs, especially at the bold weight.

Source Serif Pro - Google Font Pairings, Combinations, & Similar Fonts · fontpair
www.fontpair.co/fonts/sourceserifpro

Source Serif Pro. Serif. Frank Grießhammer. Source Serif Pro is a serif typeface in the transitional style, designed to complement the Source Sans Pro family.

IBM Plex Serif - Google Font Pairings, Combinations, & Similar Fonts · fontpair
www.fontpair.co/fonts/ibmplexserif

IBM Plex Serif. Serif. Mike Abbink & Bold Monday. IBM Plex is the corporate typeface for IBM. The Plex family includes Serif, Sans, Sans Condensed and Mono typefaces.

What font pair do you use on fontpair.co and why?
www.fontpair.co/blog/what-font-pair-do-you-use-on-fontpair-co-and-why

We use Basically Sans-Serif for our heading and link fonts and we use Inter for our body fonts. We like Basically Sans-Serif because it is a flexible sans-serif with a little bit of a personality.

Why do some companies design their own typeface?
www.fontpair.co/blog/why-do-some-companies-design-their-own-typeface

The most recent, a sans-serif font super family, SF Pro and New York; a classic looking serif typeface. Atlassian. OhNo! Type. designed Atlassian a typography for brand and marketing naming it Charlie Sans. BBC.